Past projects
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Adviser-facing web content
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A major project for a leading insurance company
to rewrite all the content for their adviser-facing protection website. Working
with product owners, the protection marketing team, a UX designer, a digital designer,
content editor and the compliance team, I used new and existing copy to
completely refresh the content experience for advisers.
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Microcopy
review
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Working as part of a UX team I’ve
reviewed several D2C user journeys to create a better experience for clients.
These include login screens, understanding how to take a flexible pension income
and the copy for an interactive tool.
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Campaign copy
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This large financial services organisation required a series of copy items to launch a new retirement income product direct to customers. These included a series of lead-nurturing emails, a landing page and promotional copy for information boxes on their existing website.
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| SEO web content |
This well-known insurance company needed a series of online guides to support their SEO objectives. Working with the digital content team, I wrote over 40 articles on topics ranging from 'A guide to buying your first home' to 'Multi-car insurance'. |
Julie is a brilliant
copywriter; having worked with her on a number of projects I am always
impressed with her results. She can take complex subject matter, break it down
for both on and off line communications to make it simple and engaging for
customers.
Karen Quinn, Product Manager at B&CE
Benefits Scheme
I worked with Julie
on a high profile project at Zurich Financial Services that involved Zurich
selling life insurance directly to consumers for the first time. Throughout the
project I found Julie a reassuring cornerstone, ensuring that we never slipped
into jargon. She crafted clear and accurate copy for our web pages that
proved to be warm and trustworthy in the eyes of our customers through detailed
user testing.
Colin Towns, User Experience Lead, Zurich Insurance Company Ltd
Julie is an incredibly talented
wordsmith. She really does make words work harder, even managing last-minute requests
expertly and effectively. Her knowledge and application of appropriate tone of
voice is unrivalled. She is a true and trusted expert who creates copy that
draws the reader in and consistently exceeds expectations.
Chris Atkinson, Retail Protection Proposition Manager, Zurich Insurance Company Ltd
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Financial services companies
If you're a busy financial services marketer looking for a creative and experienced copywriter then you're in the right place
Creative agencies
If you're a Creative Director or an Account Manager looking for an expert resource, you've found it
Work samples
If you'd like to see samples of my work, please contact me
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