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Financial services expertise and a dash of creativity
Financial services copywriting is a specialist job that requires full understanding of the product and the compliance requirements as well as the ability to write clear, concise and compelling copy. Writeontarget is owned and run by me, Julie Lockwood. Before launching Writeontarget in 2003, I worked for over 12 years in the marketing departments of Clerical Medical, Eagle Star and Zurich Financial Services. During that time, I learned a great deal about pensions, insurance and investments as well as how to write copy that sells the product or service and keeps the compliance team happy. Since then I've worked on pension, investment, savings, private banking, healthcare, life and general insurance projects aimed at both the consumer and adviser markets for many of the UK's best known insurance companies. I work with direct clients and creative agencies from across the south of England. To find out more, please read about my recent projects. Julie is a brilliant copywriter; having worked with her on a number of projects I am always impressed with her results. She can take complex subject matter, break it down for both on and off line communications to make it simple and engaging for customers. Karen Quinn, Product Manager at B&CE Benefits Scheme |
Financial services companies
If you're a busy financial services marketer looking for a creative and experienced copywriter then you're in the right place
I've worked on projects for
Zurich Life The People's Pension NFU Mutual James Hay Partnership Hymans Robertson
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